Международная выставка оборудования и ингредиентов для хлебопекарного и кондитерского производства

  • Exhibition
  • For exhibitors
  • Advantages of participation

Benefits of Participation

In 2025, the restaurant sector in Central Asia showed steady growth, reflecting the increasing demand for modern solutions and high quality in the food and hospitality industry.

 

This positive trend makes participation in the Kazakhstan International Bakery Show especially relevant — the exhibition serves as a strategic entry point to the developing market and a meeting place for those shaping the future of the restaurant business in the region.

01

Entering a new market and expanding market share

  • Opportunity to establish distribution in the fast-growing Central Asian market.
  • Kazakhstan is a country with increasing demand for bakery and confectionery products, especially in major cities and urbanized areas.
  • Export potential to neighboring countries: Kyrgyzstan, Uzbekistan, China, Russia.

02

New partnerships and contracts

  • Direct communication with distributors and retailers (Metro, Magnum, Small), wholesalers, HoReCa representatives (hotels, restaurants, cafés), and buyers from retail chains.
  • Building B2B cooperation, franchising, distribution, and supply of equipment and raw materials.

03

Showcasing technologies and innovations

  • An excellent platform to present bakery lines, ovens, mixers, new recipes, fillings, decorations, packaging, and ingredients: fermented, gluten-free, organic.
  • An ideal platform for showcasing innovations and technological solutions in the bakery and confectionery industry.

04

Knowledge exchange and industry networking

  • Attend master classes, tasting sessions, and lectures on food technology, marketing, and packaging.
  • Opportunities to interact with industry experts, technologists, and equipment manufacturers.
  • Participation in competitions for confectioners, bakers, and product designers.

05

Strengthening image and brand

  • Increasing brand awareness in the professional community and among customers.
  • Demonstrating leadership, innovation, and openness to partnerships.
  • Building a reputation as an export-oriented and sustainable company.

06

Marketing and PR benefits

  • Inclusion in the exhibition catalogue, industry media, social networks, and TV channels.
  • Organizing tastings, promotions, and product launches directly at the stand.
  • Inclusion in industry review reports and presentations — important for investors and potential partners.

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Partners of the exhibition

Business programme

List of exhibitors

Location and time

Book a Stand

Right Now

It is worth emphasizing the focus on advertising, which serves as an organic complement to the exhibition throughout the year. As a rule, the advertising format includes the following directions:

  • Targeted advertising on popular social media platforms
  • Content published on a regular basis in leading industry media, as well as on national forums and portals
  • Direct mail campaigns to company databases, including foreign firms
  • SMS mailings to industry professionals and targeted follow-up calls
  • Classic outdoor advertising, as well as information broadcast on television and radio, and many other forms of promotion
Participation in the exhibition

Want to showcase your products on an international stage?

Kazakhstan International Bakery Show is an excellent opportunity to make your mark in the bakery and confectionery industry, build valuable business connections, and strengthen your brand’s reputation among the leading representatives of the market.