Грузия становится все более популярным туристическим направлением, и спрос на услуги в сфере гостиничного и ресторанного бизнеса растет. Выставка Horeca может привлечь внимание к новым возможностям в этом секторе.
Например, в 2024 году Грузия принимала около 6,5 миллиона туристов, что стало заметным ростом по сравнению с 2022 и 2023 годом.
Инвестиции в гостиничный бизнес
В период с 2023 по 2025 года вкладываются инвестиции в гостиничную и ресторанную инфраструктуру, включая создание новых современных объектов и модернизацию существующих.Также привлечены огромные инвестиции от крупных иностранных инвесторов и международных компаний.
Одним из важных факторов является то ,что В ОАЭ подписан меморандум между грузинским правительством и Emaar Properties / Eagle Hills. Эти беспрецедентные инвестиции направят на развитие многофункциональной инфраструктуры в Тбилиси, Батуми и Гонио
✅За первые 3 кв.2024 года в Грузию привлечено $1 млрд
✅ Общий объем инвестиций с 2023 года составил – $7,2 млрд
Увеличение числа гостиниц и ресторанов
В стране наблюдается рост числа новых гостиниц и ресторанов, что создает спрос на качественное оборудование, услуги и технологии, которые могут быть представлены на выставке.
Интерес к местной кухне и культуре
Грузинская кухня и вина приобретают международное признание. Выставка может стать платформой для продвижения местных производителей и их продукции.
As of May 5, 2025, the Central Asia database lists 3,507 bakeries across all countries in the region. About 94.9% of them are individual (single-owner) establishments, and only 5% are part of chain brands. The average business age is 2 years and 8 months.
Total market volume
Bakery products: Market revenue in 2025 is estimated at approximately USD 8.44 billion, with a compound annual growth rate (CAGR) of around 6.8% through 2030. The narrower bread segment in 2025 will generate about USD 4.77 billion, with a CAGR of around 6.99%.
Confectionery & Snacks: Expected revenues in 2025 are about USD 3.44 billion, with a CAGR of approximately 5.5% through 2030.
Pure confectionery products: Around USD 1.86 billion in 2025, with a CAGR of roughly 3.97% for the period 2025–2030.
Alternative estimates: StrategyHelix forecasts confectionery market growth with a CAGR of around ~9% from 2025 to 2030, reaching approximately USD 1.8 billion.
• Bread remains a staple product, with high consumption (an average of 86 kg per person per year).
• Demand for convenient and pre-packaged products (on-the-go, pre-packaged) is growing.
• Consumers are increasingly focused on healthy eating: there is a growing demand for products made with whole-grain flour, as well as gluten-free and organic options.
Confectionery and snacks
• The fastest-growing segment is snacks, including cookies and wafers (~CAGR 8–9%).
• Local brands (e.g., Rakhat) lead the market, but international players (Mondelez, Nestlé, Roshen) are actively expanding their presence.
• Demand for healthier sweets (low sugar, natural ingredients) is increasing.
Distribution channels
• The share of supermarkets and hypermarkets is increasing, while online sales are expanding, creating new access points for consumers.
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Partners of the exhibition
Business programme
List of exhibitors
Location and time
Book a Stand
Right Now
Macro and industry growth drivers
Participation in exhibition catalogues, industry media, social networks, and TV channels.
Product tastings, promotions, and launches directly at the stand.
Inclusion in industry review reports and presentations — important for investors and potential partners.
Ideal for:
Bakeries, factories, pastry shops
New clients, export, franchising, modernization
Equipment suppliers
Direct sales, dealers, demonstrations
Ingredient suppliers
Long-term contracts, brand awareness
Startups and artisan bakeries
Competitor research, investment search, feedback
Wholesalers, retailers
Finding new brands and exclusive products
Participation in the exhibition
Want to showcase your products on an international stage?
Kazakhstan International Bakery Show is an excellent opportunity to make your mark in the bakery and confectionery industry, build valuable business connections, and strengthen your brand’s reputation among the leading representatives of the market.
